After more than a decade in marketing, branding, digital business development, and commercial leadership, Sirens Marketing was founded in 2025 by Marlies Nijmeijer. Marlies is a senior (interim) Head of Marketing / Brand & Marketing Manager with over 14 years of experience in B2B and B2C environments. Holding a Bachelor degree in Communications, and following extra courses such as a Masterclass Contentmarketing in complex organisations, an executive leadership course and winning the EMEA ‘Best in Digital Asset Management’ prize.
“Over the years, I’ve gained experience across the full breadth of the marketing profession — from global brands to SMEs, and across industries including Petcare, FMCG, OTC, Healthcare, Cosmetics, Tourism, Leisure, and B2B services. Now, I’m excited to bring that experience to companies worldwide, helping them turn their brand stories into something truly magnetic.”
Marlies brings a proven track record in developing and implementing brand strategies, building integrated campaigns, launching products and leading and coaching marketing teams. Experienced in international organizations, SMEs/family businesses and corporate organizations.
“I believe in people-oriented leadership and creating clear focus: one brand story, recognizable across all channels, ensuring stronger brands, increased visibility and deeper audience connection.”
