International Trade Fair organisation: Interzoo 2024
2024 – It’s a wrap – Interzoo 2024! Proud and grateful to have co‑led the organisation of Beaphar’s participation at the world’s largest trade fair in the pet care industry. Together with my colleague Renske Dekker (operational affairs), I was responsible for the full organisation (commercial affairs) – from months of preparation and stand assembly to the exhibition days themselves.
Interzoo offers trade visitors a unique worldwide opportunity to experience first-hand and in one place a fascinating array of new pet products and inspiring companies and gain exclusive market insights and sector-specific information.
Preparation & Product Selection
Months of planning precede a trade fair of this scale. As lead on the commercial side, I worked closely with Product Management to select the products we would showcase. Each edition, Beaphar launches four new product innovations and restyles – in 2024 these included Beaphar Flexifit, Beaphar ProtecTix, Beaphar XtraVital, and Beaphar Care+ Nature. These innovations were highlighted through promotional materials and striking life‑size “blow‑up” packaging, ensuring maximum visibility and impact.
Commercial Goals & Global Reach
Interzoo 2024, held in Nuremberg from May 7–10, welcomed over 2,100 exhibitors from 68 countries across 14 halls, covering more than 140,000 square meters. Beaphar’s international sales team engaged with trade visitors from more than 120 countries, presenting our latest innovations and strengthening relationships with existing clients. Above all, the fair provided a unique opportunity to reconnect face‑to‑face with partners and decision‑makers in the global pet supplies industry.
Results & Achievements
Increased orders from existing clients
New contracts signed in emerging target markets
Tired but satisfied, we look back with pride on Beaphar’s successful participation at Interzoo 2024. The event was full of valuable connections and inspiring conversations with colleagues and clients. A heartfelt thanks to the entire Beaphar Interzoo team – and a special mention to my co‑organiser Renske Dekker, with whom I shared responsibility for this major international trade fair project. 
